I live between two Portland groceries stores a mile apart. But shopping at them feels like visiting different countries. Whole Foods to the north is organic, expensive, and attracts a well-scrubbed crowd. Safeway to the north is cheaper, bigger, and attracts more diverse clientele.
Both meet my consumer needs. But during trips to Safeway, I observe things that stick with me. They’re not momentous. They don’t give deep insight into anything. Still, they stand out, as if illuminated on stage. Read More
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